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MAD + is an interactive experience design for the Museum of Art and Design. MAD + provide 3D print service to allow people to get three-dimensional souvenirs after their visit in MAD. Also the
existing of MAD+ solve the main problem that MAD has, which is low popularity.
SECONDARY RESEARCH
SECONDARY RESEARCH
RESULT COMPARISON
USER JOURNEY
USER JOURNEY OF INDIVIDUAL VISIT
USER JOURNEY OF GROUP VISIT
PROBLEM & PAINPOINTS
The Major problem in MAD is the low popularity.
According to the questionnaire and secondary research, most of the people know MAD from their friends, only a few people know MAD from social media.
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IDEA & SOLUTION
MAD + is an interactive experience design for the Museum of Art and Design. MAD + provide 3D print service to allow people to get three-dimensional souvenirs after their visit in MAD. Also the existing of MAD+ solve the main problem that MAD has, which is low popularity.
ECO SYSTEM & BENEFITS
INSIDE MAD ECO-SYSTEM
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​1. Allow people who can't go to MAD to access their collection.
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2. Show the beauty of Craft artworks.
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3. Beautiful 3D souvenir trigger people to share on social media.
OUTSIDE MAD ECO-SYSTEM
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1. Appealing the people who can't afford 3D printer but interest.
PROBLEM-SOLVING
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Increase popularity
OPENING PAGE & HOME PAGE
In the design of the opening page and home page, I placed the real 3D items in the background part and merged the design UI with the background part in a subtle way, so that the overall UI picture style does not conflict, and the interface with different functions is convenient to switch.
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3D VIEW
COSTOMIZE SOUVENIR (COLOR)
COSTOMIZE SOUVENIR (MATERIAL)
SCALE TESTING
UPLOAD PAGE & 3D SOUVENIR
QR CODE SCAN & SCANABLE ZINE
ARTWORK INFO &
MAD+ ONLINE
BRAND IDENTITY
ICONOGRAPHY
PRESENTATION
CONTACT & INFO
Phone: +1(347) 453 1588
Email: felixfu2016@gmail.com
Instagram: felix__design , felix__fu
Linkedin: Qiuyang Fu
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THANK YOU
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